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Our Philosophy

As a design-led company, innovation and togetherness is at our core. We’re constantly thinking about how we can innovate our process, our gear, and our athletic impact so we can elevate you to athletic greatness.

We are athletes

Since 2016 SWEDISH FALL creates the largest community of powerful female athletes. Our goals was to create an athletic sports apparel that finally brings out the inner athlete of every woman. Whether you are a dancer, gymnast, acrobat or ice skater - Finally, there is an athletic brand that shows how powerful, exhausting, impressive and sometimes painful athletic female sports can be. Our desire is to empower all female athletes to reach their full potential by providing the right sportswear.

One step ahead

Our first designs were made for the acrobatic athletes among us. SWEDISH FALL quickly grew into the fastest growing sportswear brand for all female sports. We constantly strive to improve our products and designs. Only the best Silicon Grip Technology, the most inventive designs and the most comfortable fabric is just good enough for our powerful female athletes.

Female Power

We are proud of being able to say that we are a 90% female-led company. Not to mention that our team members are athletes, too. Our core values of quality, design, integrity, uniqueness, fun and motivation are at the heart of SWEDISH FALL’s company culture.

One Community

Our LIFTING ATHLETE community is growing every day - and with it our common passion for athletic female sports. Our mission is to empower all athletes to reach their full potential, both physically and mentally. Therefore, our vision is to create a no-hate-community where every female athlete feels welcomed and can develop her full potential.
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